Reliance Entertainment, PVR pictures collaborate to distribute films in India

NEW DELHI: Anil D. Ambani led Reliance Entertainment, joins hands with PVR Pictures Limited, the motion picture arm of PVR Limited, India’s largest cinema chain, to distribute films pan India. This venture is the first endeavor of its kind in the Indian film industry.

At the onset the companies together will distribute Reliance Entertainment’s upcoming film slate starting with Game Over on 14th June. This will be followed by Super 30 on 12th July.

Reliance Entertainment has so far produced, distributed and released more than 300 films in multiple Indian languages, including Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Bengali and others.

On the collaboration, Shibasish Sarkar, Group CEO, Reliance Entertainment, said, “We are extremely pleased to associate with PVR as this relationship will be a one of its kind film distribution service in the film industry. The collaboration will not only benefit our existing partnerships but will be extended to other independent filmmakers & production houses to exploit their films to their fullest theatrical potential.”

PVR Pictures is the motion picture arm of PVR Limited, the largest cinema exhibition company in the country, with more than 750 screens spread over 62 Indian cities. PVR Pictures is the largest studio for the distribution of Independent Hollywood films in India. PVR Pictures is a prolific distributor of Indian films as well. . Over 500+ Hollywood, 200+ Hindi and 100+ regional films across genres have been released under its banner since 2002.

Commenting on the partnership, Kamal Gianchandani, CEO, PVR Pictures Limited said, “Shibasish at Reliance Entertainment has created a spectacular and unique cinematic platform. They have experienced a string of success with feature films in multiple Indian languages, with this tie up, we hope to contribute to the success of their upcoming slate. We could not be more proud to join Reliance Entertainment in sharing this journey and bringing their films to the Indian audiences.”

Source: Press Trust of India

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