Adidas launches new 4dfwd and 4dfwd pulse Shoes
NEW DELHI: Adidas running has launched the latest iteration of its 4DFWD and 4DFWD Pulse, the next step in data-driven 3D printed midsole innovation. These running shoes are a result of combining years of athlete data with the unique technology of 3D printing, Adidas 4DFWD is created to provide runners with an all-new running experience. […]
Adidas plans to sell ailing Reebok business
FRANKFURT/MUNICH: German sportswear company Adidas is planning to sell its Reebok division, Germany’s manager magazin reported on Thursday, as the group seeks to put an end to its ill-fated investment in the U.S.-focused brand. Adidas Chief Executive Kasper Rorsted plans to complete the sale by March 2021, the magazine said, without citing where it obtained […]
Adidas misses forecasts with 93% profit plunge, warns on sales
BERLIN:Adidas (ADSGn.DE) reported a 93% plunge in first-quarter profit and sales off 19%, missing forecasts, and warned of a deeper hit to second-quarter revenue as lockdowns forced the German sportswear maker and other retailers to close stores. First-quarter operating profit fell to 65 million euros, well short of the 263 million expected by analysts. Adidas […]