NEW DELHI: Collins India, a global leader in high-quality hardware and Modular furniture (kitchens and Wardrobes) is set for a Pan-India expansion.
A leading hardware brand since 1986, the company has always outperformed its industry hold through its unique offerings. With a core value to lend customers an access to their innovative line of products through their franchisees, the brand plans to expand their current store base with a target to open 12 stores by 2023.
The brand is now all set to take its expansion plans to the next level by entering prospective markets and high-growth corridors like metros and capitals. Having immense expertise in hardware manufacturing, distribution and importing, the brand’s newest verticals like luxury modular furniture have been designed to effectively target the premium base of residential consumers.
As a part of its growth strategy, the brand already has 2 new verticals namely, Collins Kitchen and Wardrobe, Collins Pro (Building Project Hardware) and the Parent Company Collins India that is into luxury door hardware. They plan to add more verticals in the forthcoming years. With an underlying vision of brand expansion by solidifying their retail presence, Collins India recently started retail operation in Chennai through its franchisee store that signifies the finest from each product category.
To establish strong linkage with the audience in this time period, Collins India plans to emphasise on digital adoption. The brand shall congregate the operations of their offline and online stores. The company has been working upon strategies to introduce new shopping experiences to end consumers in a ‘restricted contact’ society, introducing better virtualization, into many aspects of the business. The brand aims at focussing on, refining the perceptibility of its own ecommerce website and will employ advanced technological features that shall systematize communication with customers and create supply chain flexibility. Parallel, the brand also intends to automate its huge offline presence.
Collins India aims to emerge as one of India’s affordable luxury brand in Modular Furniture that promises to be on par with European players in terms of its engineering and quality. It is their approach of regular churning out of innovation in the form of path-breaking designs that offers consumers an unmatched experience.
Commenting on the expansion plans, Siddhant Agrawal; Director of sales & marketing, says, “The home improvement segment seems to be one of the fastest growing divisions. Over the last few years, there have been massive transformations and concepts like modular kitchens have been gaining gradual acceptance. Hence this is the perfect time to fortify our advancement by announcing our expansion plans. Through our growth strategies, we aim to bring internationally acclaimed and innovative hardware and Modular Furniture Industry in Indian markets, thus enabling consumers to experience quality par excellence.”
Speaking on the brands growth strategies, Nishant Shah, Head of franchisee and marketing, says, “80% of the Kitchen and wardrobe demand by end consumers is still met with unorganised solutions. We are already exploring the appropriate growth trajectory for tier 1 and tier II cities with latest trends and offerings which gives immense value to our target audience. For a player operating in an industry that is reliant on constant innovation, expansion plans such as these will prove to be a boon. Our rapid expansion mode is targeted to take the company to the next level with offerings that deliver affordable luxury to the aspiring New age India. To leverage our exclusive retail presence, the brand plans to open 12 new State of art Experience Centres in the next financial year along with the recently launched store in Chennai. Through its aggressive expansion plans, Collins India aims to reach every part of the city; progressively capturing diverse consumer mind-sets across the nation.”
