Vim launches #VimWhatAPlayer campaign urging gender equality in dishwashing
NEW DELHI: Dishwashing category creator and current market leader, Vim by Hindustan Unilever has launched #VimWhatAPlayer campaign that aims to “unstereotype” dishwashing. Seeped from the COVID-led impetus of male participation in household chores, that further got a big fillip with the nationwide lockdown, the brand took this as an opportunity to break the age-old stereotype […]