NEW DELHI: Zafar Imam has been appointed as the new Chief Executive Officer of FinShell, a leading financial services brand that introduced smartphone-based financial services in India powering two platforms OPPO Kash & realme PaySa.
Zafar is one of the co-founders of the company and he was the Chief Business Officer and a Director in the company since April 2019.
Zafar’s new responsibilities will include spearheading the business growth and operations, taking charge of major business decisions, and initiating the brand’s next phase of growth.
Zafar has two decades plus in consumer banking and FinTechspace. He served at Axis Bank for more than 13 years and worked in different roles building the consumer finance business. Along with his immense industry experience, a father of 2, Zafar brings his patience, maturity and strategy skills on the table. His interests include cooking, music and reading. He is a people’s person and believes in investing in people as that goes a long way.
With Zafar as the Chief Business Officer, FinShell has witnessed exponential progress. The company has been able to launch five product lines within 12 months – personal loans, channel finance, mutual funds, UPI & Insurance and acquire ~250k users. FinShell will continue to progress towards its goal of 10mn clients and becoming a leading fintech in India leveraging mobile as the main platform.
